Unpacking Everyday Use Of This Social Media Service Based On Usenet Concepts

by Shelton Bumgarner
@bumgarls

So, what would it be like to actually use this service on a daily basis?

Well, as I see it, what would happen is something like this. You would log-in to the service and see notifications of what people you follow have posted in your newfeed like feature. It’s possible that if you service grew large enough, you might even be able to limit this to different Groups.

But, in general, there would definitely be a Facebook vibe to it in some respects, only everything you were seeing would largely be from people you had no real-life connection to. You would move those people to Facebook should you meet them in real life.

Anyway, after glancing at that information, you might look up to see who had followed you. People who followed you would get notifications of everything you had contributed to the system. This would be a way to cut through the enormous amount of information pumping through the service, should it grow large enough. But once you got past that, you would look at your newfeed more closely and you would begin to interact with the things you saw there.

One interesting conundrum this service might have is how to implement social media concepts that people have grow used to because of Twitter, Reddit and Facebook. I honestly don’t know how you might favorite or share posts you liked. I just don’t know how that would work out yet. I have to give it more thought. I don’t know what the consequences of all of that would be. But those features would be there in some respect. You would have to be careful not to make the service too much like Reddit, Twitter or Facebook in that respect, but that type of feature is something people have grown to expect so you would have to have it.

Now, one interesting thing is, if you interact with stuff in your newsfeed, does it take you to the Group where it was posted? That’s another question I haven’t answered yet. Might initial thinking is, yes. This whole concept is so strong that that is not too difficult to figure out, especially if someone with some design experience would actually listen to me.

But, as I keep saying, I have no money and no one cares what I have to say, so I’m just mentally jerking off about this obsessively for no other reason than I’ve had too much coffee tonight and I am enjoying writing too much.

Anyway, one interesting question is how you would implement discovery of Groups. My initial gut reaction is there would be a feature rich search feature where you would find Groups through either a keyword or the person associated with them who created the group as part of their Verified Account. So, in a sense, for someone coming from Twitter the end experience would be very similar. But it couldn’t be too similar because, well, you don’t want to get sued.

So, you find a group and you join it. You would follow it like you would a person. You could also, I guess, follow an individual person. That is an interesting aspect of this concept — you could follow a Group and not follow the person who was responsible for its creation.

I really think people would really enjoy a service that was much like Twitter but significantly more feature rich. Or, put another way, this service is designed for people like me who want something like Twitter, but don’t really want to use Reddit, either.

Once you joined a group, you would see inside it a IRC-like stream of live text on a portion of the screen. You would dip in an chat some, and if you really wanted to, you could click on a thread and interact with that content as well.

This is a really strong concept. Too bad I’m not only broke, but about 10 years too late. Typical.

Some More Mulling Of This Service As A ‘Twitter Killer’

by Shelton Bumgarner
@bumgarls

I have written at length — and talked at length on Instagram — about this concept, so I’m only writing this because I’m bored and don’t want to go to bed just yet. But this concept is really, really compelling. And, yes, I know: I should just shut up and learn to code.

I am not going to do that. Fuck you.

Anyway, here are some interesting observations about this proposed service in the context of existing discussion options online.

I use Twitter a lot now after years of disinterest and I think that’s probably why I keep thinking about this concept. I keep looking at Twitter and thinking to myself, “There has go to be a better way. In fact, there is and it’s name is Usenet. And let’s throw in IRC for good measure.”

The issue for me is Twitter is like a raging, uncontrolled river of information but not a lot of knowledge. It seems to me that if you leaned on thought leaders more, gave them goodies because they were verified account holders, that that would draw them in big time and they would really, really love this service as I have dreamed it up.

I like how this service aims to do the same thing Twitter does but in a much more controlled fashion. You would have the same huge amount of information pouring, but it would be controlled. It would be controlled because you would have a stream of live chat in the context of a Group that you would interact with, then should the owner of the Group decide to begin a thread with a post, you would have the option of interacting with that post in a threaded manner as well as having the option of inline editing what the thought leader had written originally.

All of this is all thought out already because I’m simply using what I remember from Usenet and updating it about 20 years. There isn’t a lot new in what I’m proposing, but the way I want to implement it I think is pretty cool. There are just so many different aspects to this that I really like.

I like how you self-select by joining a Group. I like how you have the quick reaction time of a live chat as well as the option of interacting with a post by a thought leader. I’m sure there are quirks here and there on a social level that I’ve not thought through as well as maybe I should, but I think the general concept is exceptionally strong.

I really like it, if nothing else.

Direct Comparisons Between A Service Based On Usenet Against Twitter & Reddit

by Shelton Bumgarner
@bumgarls

So, right now, you have Twitter and Reddit when it comes to what I would call “public” discussion online. Facebook is a whole different type of discussion because the engagement between individual users is higher. In other words, you’re more likely to know the person you’re talking to on Facebook as opposed to Reddit or Twitter.

Let’s do a direct run down of the service I’m daydreaming about against the services it would compete against, Twitter and Reddit.

To me, Twitter is a piece of shit that just happens to have lucked out with Trump’s election. It gives people something to use on a daily basis to interact with strangers they agree with on the latest Trump screw up. But imagine a service that is built, from the ground up with not only the ability to have live, archived text chat with people you don’t know, but you also have the ability to in-line edit posts from your favorite thought leader. And, eventually, you might even be able to do that with content from major publications.

That’s pretty cool.

Twitter is so bad for so many different reasons that it’s difficult for me to articulate it. The major problem with Twitter is it’s a constant deluge of directionless information caused by absolutely no subdivisions beyond poorly implemented “Lists.”

It would be cool if you had even more immediacy than Twitter in addition to the ability to have inline editing of content from others with a full page to make your case. Now, Reddit, in a sense, has something akin to what I’m thinking, but not really. You have something like Groups and you have a main post that you can comment on, but as Reddit is currently designed, you don’t have inline editing of a post in the context of a thread. I find that really fucking annoying. And as far as I know Reddit doesn’t have any of the features of IRC I’d like to integrate, either. Again, one threat to this service would be either Twitter or Reddit redesigning their services to co-op any of the cool stuff you come up with it. But that’s life, bruh. You’d have to keep innovating to combat that. Reddit is more likely to come at you than Twitter, I suspect.

But, whatever. I don’t know. None of this is ever going to happen. But, as I keep saying, it’s fun to talk about. I really love this concept. I wish I knew how to code. I’d start on it right now. But, alas, I’m just a writer you likes to daydream.

Of Podcasting, Soundcloud & The Music Industry In The Context Of Usenet Concepts

by Shelton Bumgarner
@bumgarls

Now, the reason why I think you could use a service based on the concepts of Usenet and IRC to revolutionize not only the publishing business but music is because if you see these concepts the way I do, then there are any number of use cases you can think up.

So, this post is about the use case of music industry, podcasting and this service.

The interesting thing about this concept when it comes to podcasting and music is it’s a natural fit. If, as part of developing the site, you were to buy Soundcloud on the cheap and integrate it into the service you could do some pretty cool things. I say this because the key to making the service a success is finding different communities to use as source of growth marketing.

Establishing this platform as one where you could discuss podcasts and music would be pretty cool. The entire service would be designed to encourage debate and discussion and pretty much given the passions associated with music would be a perfect fit. People love to talk about music and podcasting and if you made it so you could actually do a podcast native to the service, all the better. Though, because I’m a former user of the now defunct video service known as Blab if I had anything to do with it, I would try to take things to the next step and use video as much as possible.

But imagine Pod Save America dropping on the service. There would be a Crooked Media post beneath the podcast and people could inline edit that content in a threaded discussion as well as have an archive live-text chat about it as well. This is pretty powerful stuff on a conceptual level, if nothing else. While I’m sure these concepts are floating about here and there, I can’t think of a site like the one I imagine that would do it all in one place seamlessly.

Or the latest hip-hop video drops and you get to not only watch the video, but get a full-page ad for merch and tickets to venues where the performer in the video is going to sing. That’s pretty cool, I think. And because people are interested in this content in the first place, they won’t mind that they’re interacting with an enormous ad while they talk about the music.

It seems pretty obvious that EDM would be the perfect subculture to promote this service to at first for no other reason than they have a huge amount of passion and they would love the ability to talk about venues and music and what not. Now, I know there are probably plenty of sites that already exist that allow them to do just that, but I like to think the service I’ve come up with would be so cool as to draw at least a sizable amount of those people to the service.

But, as I said, no one cares what I have to say. This is just daydreaming. I will grow tired of it soon enough, but for the time being it’s relaxing to look at this concept from different angles.

Monetizing A Social Media Service Based On The Concepts Of Usenet & IRC

by Shelton Bumgarner
@bumgarls

So, the real question is, how would this service that I keep writing about make money?

That is the point of all of this.

I would say the crux of monetizing this service would be the thing that makes it different than Twitter or Reddit on a fundamental level. Neither Twitter nor Reddit gives me the basic ability to have a threaded post that’s an entire page. Because of the distributed system of Usenet, it was nearly impossible to use what could have been a strength in the manner that people wanted to use. Also, the fact that Usenet effectively years before broadband and the modern Web had much to do with it.

So, I guess what I’m saying is, it is quite curious that if you give it some thought, we’ve made a huge step backwards in online discussion in the last 20 years. It’s very curious. I believe if you were to strike with a discussion service that used the concepts of Usenet and IRC in a way designed to make money you could make a huge amount of it. Like, Facebook money.

I say this because if you look at it the way I look at this situation it’s obvious. Imagine a site where you can seamlessly integrate full-page, targeted ads inside online discussion in a manner that people don’t even realize that they’re engaged with it because they’re so interested in whatever is being sold. This is really cool, especially if you work on the assumption that you will, much like Facebook, learn a huge amount about your user base as things progress.

Not that they’re won’t be problems. There probably will be plenty, but if you design a site from the ground up that both wants to be a discussion platform and an advertising platform the engagement will be so high that you would eventually be making money hand over fist. It just makes total sense. The concept I’ve come up with fixes most of the problems of both Twitter and Reddit in a manner that people won’t mind that they’re getting a nearly constant stream of enormous targeted ads.

It’s too bad no one is listening to me and I have no money, can’t code and don’t want to learn. But it’s fun to talk about, that’s for sure.

Comparing A Service Based On Usenet & IRC Against Reddit & Twitter

by Shelton Bumgarner
@bumgarls

So, in my little daydream, how would this new social media platform based on the concepts of Usenet and IRC compare (and compete) against the established players Twitter and Reddit? I don’t see this service competing directly against either one because of the nature and origins of both Reddit and Twitter.

While this service as I conceive of it would be a lot more like Reddit than Twitter, Reddit simply isn’t what I want. I want a service a lot like Twitter, but designed specifically for discussion, not for posting SMS message to the Web. The biggest problem as I see it with Twitter is it’s user interface is shit and it’s this enormous flood of information that you care barely understand. There is a really sharp learning curve. Or, at least, there was for me.

I remember Usenet and to a lesser extent IRC from 20 years ago as being really, really addictive. Usenet was really a lot of fun and before it was killed by AOL morons it was really cool. There were some fundamental flaws with it, of course. It was based on an honor system of sorts and it was way too inward looking. And, of course, it was completely unprepared for anyone trying to use it to sell anything.

And, not to mention, it was based on distributed computing, so it took time for articles to propagate throughout the system. So, I feel if you took all that into consideration and built an online service from the ground up that used the strengths of Usenet and IRC while eliminating the things that killed at least Usenet, I think something not only addictive and popular but profitable could be established.

One of the key problems with Twitter is, well, so fundamental that it simply can’t be changed without changing the very nature of the service. In an ideal world, Twitter wouldn’t have tweets at all. It would be a lot like IRC. That’s what makes the most sense to naturally evolve into. But the user base isn’t prepared for that.

Meanwhile, I don’t know what is going on with Reddit. I’ve heard rumors that they’re going to revamp their interface, but I can’t imagine it will be all that much. But, you never know, I guess.

I really like the notion of bringing back Usenet — and IRC — concepts in one social media network because if you combine the two you have the makings of a very, very addictive service. And, as such, it could be extremely profitable if you designed it properly from the ground up.

My vision is solid, but, alas, I have no money, can’t code and don’t want to learn. So, this is all mental masturbation. It’s relaxing, if nothing else.

Of Group Creation & Thought Leaders #Startup

by Shelton Bumgarner
@bumgarls

One of major issues of Usenet when it existed as a major online force was newsgroup creation. If you were to aspire to create a service that would be as large as, say, Twitter, you would have to deal with that issue as well. To me, it seems the solution would be to give Verified Account holders the exclusive ability to create new newsgroups. That would fix that issue quite well.

You would have the ability to have lots of newsgroups with a very specific subject that would be attached to a specific thought leader. There obviously would be some redundancy caused by this, but I really like this concept. It’s really strong and scales well. It also gives the opportunity to lots of value added features that I think people would really enjoy.

It’s just a really cool concept. It’s a really interesting way of fixing the creation of new newsgroups problem. Of course, there are any number of other UX issues to be addressed. You want to make the service feature rich, but you don’t want to make it so complex that it overwhelms people.

How To Found A ‘Twitter Killer’ Based On Usenet & IRC Concepts

by Shelton Bumgarner
@bumgarls

It is pretty obvious that Twitter is a right-time-right-place kind of service. Modern life needs something like Twitter, so, for the time being, it’s a “success,” if, by “success” you mean a service pretty much everyone hates but only uses because there’s no option other than the insane Gab.

So, as a thought experiment, how might found a service with potentially explosive growth that would crush Twitter — and to a limited extent Reddit. Reddit, in my belief, is kinda sorta Usenet but not nearly as much fun as Usenet was and I think it’s UX it’s a complete mess. Though I’ve heard they’re going to revamp it, so maybe much of what I’m griping about will become moot sooner rather than later.

Having said all that, let’s begin.

What I would do is, study what made IRC and Usenet popular 20 years ago and then, from the ground up, work to not only fix the problems with Twitter but also make the service as accommodating to advertising as possible. Usenet died, in large part because no one could figure out how to use to advertise goods and services without it being spam.

Anyway, after I spent a little time doing that, I would establish a very small limited-invite service that would be used to get the kinks out. The service would, in large part, be a Web implementation of any number of great Usenet clients that used to exist. Of course, it would be on just one Website so you wouldn’t have the problem of distributed computing that Usenet had. (There was lag in distributing posts which no one would accept in today’s fast-paced world.)

After I had done that, I would a small group of thought leaders and celebrities on Twitter and give them invites. I would give them some time to get used to the service’s new UX and then explain to them that since they were verified account holders, they would have the exclusive ability to create new Groups that would within them have Discussions. After giving them some more time to figure out exactly what that meant, I would then give them a limited number of invites that they could give friends. I would think slowly grow out the service in such a way that I think it would have explosive growth. Huge growth in a very quick amount of time. Like, early Facebook growth.

Now, of course, once the service got the buzz I would expect it to get, the major online players would either want to co-op it or buy it. I would politely decline because, well, they suck. 🙂 I just can’t see Twitter getting its act together to co-op the features of this proposed service. Facebook has a completely different vision and the one service that would probably be the direct competitor — Reddit — has an established user-based that would not take kindly to too dramatic a shake up in the UX.

You wouldn’t even need that much money to begin with, I don’t think. You could probably accomplish a lot with crowdfunding. But no one likes me and I can’t code and don’t want to learn so this is just a daydream. It’s a very compelling daydream, but a daydream nonetheless.

Of Thought Leaders, Content Providers & A Service Based On Usenet Concepts

by Shelton Bumgarner
@bumgarls

Some basic problems exist online that a new discussion service devoted to updating the concepts of Usenet and IRC could fix. The first major problem is content providers continue to struggle to make money online. I believe if you designed a service based on the concepts of Usenet you might not be able to fix the problem but you could definitely ameliorate it.

I say this because what if you came to an profit sharing agreement with major online content providers so they could shoot out their content into this new service with all their ads intact. People would be able to inline edit the content, pick it apart in discussion and still be exposed to all the ads from the original content provider. This is pretty powerful I think. If, say, there was breaking news and the Washington Post or New York Times shot the story in its entirety into this discussion service, all the ads associated with the story would be seen as people were engaging actively with the content. This, in a sense, would take blogging to the next level.

I think that’s pretty cool.

Meanwhile, there is another problem: thought leaders are really growing tired of Twitter. It seems pretty obvious that if you gave them a better option they would bolt Twitter and bring their community and its collected fans along with them. If you told celebrities and other thought leaders that you gave them a service that gave them exclusive administrative goodies they probably would be extremely pleased. Giving verified account holders the exclusive ability create and manage newsgroups (or whatever they’re called in the service) would attract them in droves and be the basis of the new service’s initial success.

There are seemingly an endless different ways you could use this service when it comes to thought leaders. Imagine a major musician dropping a track into the service in such a way that people could discuss it between themselves with significantly more engagement than the typical tweet. Or, hell, for that matter, you could put an entire podcast into the service and people could debate the podcast with great gusto. I really like that one.

Anyway, as I keep saying, I have no money, can’t code and don’t want to learn. It’s just fun to write about this. Though, if you want to see me talk about this at great length, look at my Instagram account.

Of Usenet, IRC & A Proposed ‘Twitter Killer’

by Shelton Bumgarner
@bumgarls

Only because this really bugs me do I keep writing about this. It just strikes me as odd that there are well-established design concepts that existed 20 years ago that we no longer have in public online discussion. I’m thinking specifically, of course, of Usenet and IRC. Usenet more than IRC for reasons that will become clear soon enough.

Compared to today’s online discussion systems, Usenet was both extremely difficult to use and surprisingly feature rich. The closest thing to Usenet today is Reddit, but I find Reddit useless and poor implementation of Usenet concepts. It seems pretty obvious to me that if Silicon Valley could stop drooling over AR and VR long enough to pay attention, they would see that an online discussion service that brought back the concepts of Usenet in conjunction with IRC would be both popular and profitable.

One of the things that killed Usenet 20 years ago was no one knew how to use it to make money because it was designed for discussion, not money. But if you learned from Facebook, it wouldn’t be too difficult to design something like Usenet that wasn’t so much like Reddit that people just shrugged and said meh. There was a lot going on with Usenet that we simply don’t have anymore. It’s really strange. Over the last 20 years, we too a quantum leap back in functionality when it comes to online discussion.

If you would somehow combine the concepts of Usenet and IRC in a big way, in a way that the masses could understand and enjoy, I think both popularity and profit would quickly come your way. Again, I have to note, I’m just a dreamer. I just daydream a lot and remember using Usenet 20 years ago and loving it and now in middle-age I miss it a lot. I long for the functionality of Usenet in an online service that aims to eat Twitter’s lunch. Twitter, unlike Facebook, seems really weak. In the past, I thought there was a chance to go head-to-head with this concept against Facebook, but after much thinking I realize it’s Twitter, not Facebook that a Usenet/IRC concept combo would be most effective.

Not only is it really weird that Usenet has vanished into the mists of time, but IRC has, too. Now, of course, in the enterprise, Slack exists. But 20 years ago AOL was making so much money from chat rooms they were able to buy Time-Warner. So, obviously, there is a use case for what I suggest. And it makes a lot of sense, at least to me, that the next step for the Twitter space would be live chat like what we found with IRC and AOL Chat Rooms 20 years ago. But there is a real chance that AR & VR is where all the money is going to and there’s no changing that.

And, yet, a little part of me can’t help but continue to daydream. I really did love Usenet 20 years ago and it would be so much fun to have that functionality available again. There is just so much you could do with the many features that Usenet had if you updated them to modern social media expectations. But, alas, I fear it’s going to remain just a daydream. Which, at least in my opinion, is too bad.