Tag: Spy Magazine

Crooked Media’s ‘What A Weekday’ As A Prototype For A New Gawker-Like Podcast Covering NYC

by Shelt Garner
@sheltgarner

The more I think about it, the more it is clear that Crooked Media’s What A Weekday is not only great, but is very similar to the vibe of my dream podcast that would be devoted to NYC.

This hypothetical podcast would be topical, funny and peripatetic. It would have a thinking man’s Morning Zoo vibe to it. Most of all, there would be ENERGY. It would have a lot of young, smart, just-out-of-college people talking about the parties they’ve attended, the people they’ve fucked while sprinkling in a white-hot obsession with New York Media — specifically The Old Gray Lady.

I think if you treated the constant power struggles of The New York Times as if it was life-or-death type of situation, people would love it. That was part of what made Gawker so much fun — they “gawked” — if you will — at the colorful characters of media and entertainment in NYC.

I continue to think Ye’s former muse Julia Fox is so naturally intriguing that she would be the one person that the podcast obsessed over the most — maybe to the point of having her come on as a regular guest and just talk about her “dope” life and all the “dope shit” she does.

Also, I think covering fashion would be something the podcast should a lot of. You draw Alpha Males to the podcast by talking constantly about the Wall Street and the women in by taking the colorful figures of fashion seriously. New York Fashion Week would be like the Superbowl for this hypothetical podcast.

Or something like that. That’s the vision I have.

I continue to find it odd that New York City doesn’t have it’s own devoted podcast that is popular enough outside of NYC that rubes in the hinterlands like me know about it and can listen to it.

I want a podcast that is like Late Night With David Letterman and Spy Magazine in the 1980s and Gawker in the aughts. But, as I keep saying, the window of opportunity is closing — soon enough, AI agents will mediate everything for us and there won’t be ANY human generated media at all.

All while we’re living in a fucking MAGA fascist state.

UGH.

We Need A New Gawker

by Shelt Garner
@sheltgarner

Reading Ben Smith’s book “Traffic” has really riled me up on a daydreaming basis. It seems like with the rise of Xinnals that the time is ripe for a online publication that would follow in the footsteps of the 80s Spy Magazine and the early aughts Gawker.

Something snarky that would take the “cool kids” of media, culture and entertainment down a notch every once in a while.

And, yet, there are a lot — A LOT — of problems with this idea.

One is, lulz, something like a Gawker is quaint and moot in the age of AI. We may all be talking to our Digital Personal Assistant in the metaverse using our Apple Vision Pros and the whole idea of “reading” will be cast aside like cursive.

So, I think this is it. We’re never going to get punk back. We’re never going to have another a late night TV talkshow host who is like a young David Letterman and we’re never going to have another Spy or Gawker.


The economics just aren’t there.

I can tell you one thing, though, if I had the means to at least attempt a startup that was meant to follow in the footsteps of Spy and Gawker, I would do it. But it wouldn’t be as much fun as Nick Denton back in the day, though, cause I would be 20 years older — or more — doing it.

I hate being old.

The Vision Thing: How I Would Bootstrap A New Spy Magazine-Like Publication

by Shelt Garner
@sheltgarner

There are a lot, and I mean, A LOT of problems with any suggestion that there might be anything like the old Gawker. Now, when I say “the old Gawker,” I mean the Gawker of around 2003-2004 that was very similar to the even older idea of Spy Magazine. The later Gawker was shit and the new, Undead Gawker is just…undead.

But it’s a nice summer evening and I think I’ll give you my vision for how I would bootstrap a new Spy Magazine-Gawker type publication.

I think if you were serious about doing it, you start the process by starting not a blog, but a podcast. You get someone like Emma “It Girl” Chamberlain (or even SNL cast member Sarah Squirm) to talk about pop culture in a way that The Youngs like. You might, in real terms, build the product from the ground up around her personality. Or something. Maybe find someone else who is cheaper.

But the point is — find a really interesting person to host a near-daily podcast about celebrities and pop culture. Then once that’s gotten some traction, you establish a blog that you point people to from the podcast. That’s how you would build traffic to the site.

Now, from my obsession with Webstats, I can tell you that there is an insatiable interest in celebrities and pop culture. Some of the most traffic that comes to this blog — that almost no one reads — comes from people interested in a stray post about this or that celebrity.

I would suggest you obsess about Julia Fox’s every twitch. She’s such an interesting person that it’s a shame that there’s not one specific publication that simply details what she’s been up to. And then, once you get enough traffic to the blog, you start to cover politics. And then you maybe build out a podcasting network.

Ta-dah!

Vibe Shift: There’s A Media Space Not Being Served And It’s Aggravating

by Shelt Garner
@sheltgarner

Pretty much no one reads this blog. Most of the traffic comes from a trickle of people in Red States who have a boner for a civil war looking for how they can start murdering people like me for political reasons.

But, from my obsession with the analyzing the Web traffic of this Website, I can give you some sense of how one might start a new publication. The key take away from my all-consuming obsession with my traffic is there’s a real audience for celebrity news. It’s insatiable. The celebrity topic is one of the few things that people are willing to leave their passive media bubble to search for.

As such, if you wanted to start a new publication of some sort, I would suggest you really lean into covering celebrities, at least at first. So, I suppose if you wanted to get high concept you might say my idea is for TMZ meets BuzzFeed meets Spy Magazine Meets the old Nick Denton version of Gawker.

Or, put another way, I might suggest starting a podcast first that is hyper focused on snarky hot takes on celebrity news then build a Website out from that. Celebrity news definitely seems to be the clit of the infotainment industrial complex at the moment.

If you were to focus — as I’ve long suggested — on Julia Fox’s every public twitch then leverage that into politics and other infotainment elements you would have a hit on your hand.

Julia Fox

But who am I kidding. No one listens to me. Everyone gets all their information passively from Twitter, Facebook and Tik-Tok now. The only way my dream will ever come true is if I somehow managed to win the fucking lottery and do it myself.

Ugh.

‘Manifesting Destiny’

by Shelt Garner
@sheltgarner

Occasionally, I’ll feel a sense of dread, or just the feeling that Something Big is about to happen. Sometimes, it’s nothing. Other times, I fucking break my ankle.

I generally think gambling is the devil’s business, but I’m so desperately poor and it fits into my general belief that I’m special and destined for some sort of quirky greatness (wink) that I do, on occasion play the lottery.

I probably spend way too much brain power thinking what I would do with a sudden, significant windfall. The last time I checked, Mega Millions was up to $600 million. That may have changed recently, but I’m too lazy to double check.

Anyway, in my effort to manifest me winning the lottery, here is what I would do with all that sweet, sweet cash if I somehow miraculously won it.

  1. Move To A Big City
    The first thing I would do is become one of those smug bi-costal people who humble brag about taking the Red Eye for this or that reason. With a few hundred million dollars to play with, I would buy two places to live — one in NYC and one in LA.
  2. Start A Publication
    With all that money, I would hit the ground running. I would, I don’t know, buy The Village Voice brand or something. Or think up a new name. But whatever it was called, I would throw some money into starting a publication in the tradition of Spy and Gawker. Building this new media empire would consume my life, just like ROKon Magazine in Seoul did.
  3. Hire Research Assistants For The Novels
    I would continue to develop and write six novels, but I would hire a few research assistants to lighten the load and make the end product much, much better.
  4. Be A Bon Vivant
    Rather than be one of those lottery winners that flamed out, I would be like Mark Cuban who, if we’re honest, pretty much just won the lottery when he sold Broadcast.com to Yahoo for $1 billion back in the day. I would become an insufferable media personality that was always shooting my mouth off and doing weird, interesting things for the same of doing weird, interesting things.
  5. Start A Dive Bar
    I would find a small venue somewhere cool in NYC and start a dive bar like Nori in Seoul where I used to DJ. I would be the DJ on the weekends and it would be really cool. Sort of a Studio 54 meets CBGBs vibe.
  6. Become A Fashion Photographer
    I would throw money into buying all the equipment I need and then figure out how to become a fashion photographer. I have the talent, I just am very, very, very poor and if that changed in a big way then I would make myself known in the fashion industry.

    None of this, of course, is ever going to happen. It’s just a daydream. I suppose if I sold my novel and it was A HUGE SUCCESS then some of the above might, eventually happen. But I wouldn’t count on it.

    For the time being, at least, I’m reasonably content living in oblivion.

The Continued Absence Of A Spy Magazine-Like Anti-Axios Is Curious

By Shelton Bumgarner
@bumgarls

It is very curious that we’re this far into the Trumplandia era and someone, somewhere with the means, motive and opportunity hasn’t founded a Gawker or Spy Magazine for this new age. I just don’t get it. It’s really weird.

The Atlantic, strangely enough, is doing a really good job providing people like me with the thought provoking content that I’m looking for during this Cold Civil War. And Crooked Media, too, with its podcasts is doing a good job giving me content that enrages me, if nothing else. It enrages me because I feel like they’re telling us how Trumplandia is successfully destroying America and there doesn’t seem to be much we can do about at this point. New York Magazine’s site also does a good job, but it’s a little bit bland liberalism for me. And The New Yorker and Vanity Fair continue to do yeomanly work.

But these are general sites, general news organization. They’re not devoted to specifically tearing Trumplandia to shreds. That’s what I want as a reader. That’s what I’m interested in right now. The closest thing I have at this point is Twitter, but that’s just because of who I follow.

Meanwhile, Axios is everything a Gawker or Spy Magazine would be against. It’s access journalism that sucks up to Trumplandia in the effort to get a steady flow of scoops. But there’s no opposite. There’s currently no snarky, rough-on-the-edges journalism site that’s popular enough to get the media world buzzing. Vox is meh.

I want a site like Gawker in 2003 or 2004 that you woke up excited to read. I want a site that really tears into Trumplandia in a way that makes people like me cheer. I have suggested that Playboy might be the news organization to do what I want, but I’ve heard crickets. I mean, I’m a nobody. No one listens to me.

Maybe it’s because in the last 10 years or so, the online media world has changed to such an extent that it’s just, in real terms, impossible to start a blog like Gawker. Maybe that’s what is obvious and yet I can’t accept it for some reason. It could be that moment in time has faded and will never return.

Oh well.

Still think Playboy should do it, though. The have the most to gain from doing as I suggest. It would really give them a purpose that the currently lack. They have the name and the resources, they could do something really cool if they came out swinging against Trumplandia on a daily basis.

If such an organization ever did get founded, I would probably bug the crap out of them to write for them in some capacity. They would get a huge amount of buzz and I think the advertisers would come with the associated traffic. It’s just a matter of someone with some vision and resources to actually make what I suggest a reality.