Tag: Snapchat

Saving SnapChat — The Complete Vision

by Shelton Bumgarner
@bumgarls

If I was tasked with saving SnapChat, here is what I would do.

The first feature I would roll out as soon as I could would be robust discovery of people you didn’t know who happened to be proximity to you. So, there would be a feature where by you could see everyone on SnapChat at a bar you were in and you’d be able to “poke” them or something in such a way that they would know you were interested in them. You could then become SnapChat friends and send snaps to each other before you met IRL.

Maybe SnapChat has something like this already I just don’t know about it, but I know if it did have this feature I would be a heavy user of it. (As it stands, I barely use SnapChat, so there could be any number of different features I don’t know about.)

After I did this, I would slowly roll out a whole lost of features that would be difficult for my competitors to implement. Some of this would require the app having a desktop component that it currently doesn’t have. So, I would give people the ability to have live text chat with people as well as recorded video conferencing. I would also figure out a way to bring in many of the concepts of Usenet that made it popular 20 years ago. These changes would not come easy and they would be controversial with the user base, to say the least.

But as it stands, SnapChat is doomed. Instagram is going to kill SnapChat unless it innovates and innovates rapidly, so that’s why I even introduce these concepts at all.

Anyway, that’s just the barest skim of what I think should be done. I may come back to this, depending on my mood.

A Very Out-Of-The Box Vision For Saving SnapChat

by Shelton Bumgarner
@bumgarls

I have already mentioned this, but it’s fun to talk about so I’m going to write about it some more. If SnapChat were to re-imagine itself completely in the manner I have suggested, that of turning itself into something akin to a video discussion service with a new text aspect, I think something pretty cool could happen.

Here’s how I would do it.

If it were possible, I would base the new SnapChat on video conferencing. I used the now defunct Blab.im a lot a few years ago and if SnapChat were to leverage its existing user base to go in that direction I think it would reap significant rewards. But there’s a lot I don’t know.

Video would still be at the core of the service, but there would be so much more than that available. The whole point of this new SnapChat would be to get you to have video conferences with your friends that others could watch. It wouldn’t be so much about sending video email to your existing friends as it would be making new friends. That’s a pretty powerful concept, I think. If you had a robust discovery feature you could make all kinds of new friends.

But the point is, there would also be a powerful IRC (AOL Chatroom) text feature in this new service. And threaded Usenet-like post discussions. All of this wouldn’t be rolled out overnight, of course, but you would gradually work towards a completely new vision for SnapChat that I think users would really love. Again, the only reason why I even suggest SnapChat doing this is if it doesn’t innovate and innovate quickly, the whole thing is doomed.

I don’t know if its even technically feasible to do a massive amount of video conferencing in the way I suggest. Blab was never able to get more than, maybe, 100 people in a room to watch a four way video conference, so it may not even be technically possible to get thousands of people watching even a two way video conference. But let’s suppose they used proprietary technology or something.

They would have to expand onto the desktop to truly have this vision become a reality. It would be really cool to have a service whereby you had not only recorded video conferencing with an audience, but a feature rich text environment as well. I have talked at great length about my vision both on this Website and on Instagram. Like, I’ve done thousands of little Instagram videos about this subject. I just take a lot of pictures now, but the videos are still there on my account for better or worse.

The only reason why I even think SnapChat would be interested in such a completely different vision for their service is they’re in serious risk of becoming moot and if they did something really, really dramatic and revolutionary it may be the only way to survive at all. They have the means, motive and opportunity as they say.

They wouldn’t even have to worry that much about their userbase revolting. SnapChat is dying and if they don’t innovate their way out of this deadend, there won’t be much for them to worry about at all in the first place. But whatever. Like I said, I only even wrote about this because it’s interesting.

The Fate Of SnapChat & A Social Media #Startup Based On Usenet Concepts

by Shelton Bumgarner
@bumgarls

I may have talked about this before, but I have nothing else to talk about right now, so we’re going to talk about it again. You see, of all the existing social media networks, SnapChat has the most to lose right now. Instagram is eating its lunch and maybe if SnapChat did something out-of-the-box dramatic it might be able to innovate itself out of certain doom.

I’m thinking, of course, of the social media startup concept I have based on the old Usenet. What if SnapChat took the basic concepts of the platform I’ve talked about at great length and use it to save itself from being eaten by Instagram? I have no clue how exactly they would do it, but right now SnapChat has the means, motive and opportunity to save itself by doing something crazy like completely re-imagining the entire service. What if public snaps were threaded in such way that you could have an intelligent convertation using them? Throw in a new desktop app for the service and all kinds of cool stuff might happen.

But, really, I can’t help but keep thinking about the startup concept I have. It’s just so cool. It’s too bad that I have no money, can’t code and don’t want to learn. It’s weird that we’ve actually gone backward in the last 20 years when it comes the functionality that Usenet once provided. Throw into the mix some IRC functionality and you have the makings of a killer app for sure.

One issue, of course, is would Facebook either co-op the service or buy it out the gate? I think if you made it clear that it was Twitter now Facebook the service was gunning for, then maybe they’d settle for an investment, just like Microsoft did with Facebook many moons ago.

I just really like the idea of bringing back the concepts of Usenet, which were so addictive to me 20 years ago, to modern social media users. But, alas, no one listens to me and if they do they’re just frustrated with me for not being willing to code. This has a lot more to do with me just needed something to talk about than anything else.