Of Group Chats & AI Agents

ok, here’s a tough one for you — if you were going to found a social media platform on private group chats, how would it work?

Okay, that’s a really interesting challenge. A social media platform built entirely on private group chats is essentially the antithesis of most existing platforms (broadcast-focused), but it taps into a real desire for more intimate, controlled online spaces. Here’s how I’d approach building it, breaking down the core features, challenges, and potential:

I. Core Principles and Value Proposition:

  • Privacy & Control as Foundation: This isn’t just a feature; it’s the reason for being. Everything must stem from this. The platform’s marketing and functionality would center on giving users complete control over their interactions.
  • Ephemeral and Permanent, By Design: Flexibility in how long messages and media last is crucial. Users should be able to choose between disappearing messages (Snapchat-style) and persistent conversations.
  • Intimacy & Authenticity: The platform would aim to foster genuine connection and deeper conversations, as opposed to performative posting for likes. This would influence the feature set significantly.
  • Discoverability (Carefully Considered): This is the trickiest part. How do people find groups? Purely invite-only is limiting, but open discovery risks the privacy core. We need a balanced approach.
  • Anti-Harassment and Safety: Robust moderation tools within groups, and a clear, easily accessible reporting system are non-negotiable. This is even more important in a private context.

II. Key Features & Functionality:

  1. Group Creation & Management:
    • Flexible Group Sizes: Support for small friend groups (2-10 people), medium-sized communities (10-50), and potentially larger, more structured groups (50+), with different permission levels for each size range.
    • Granular Permissions: Admins should have fine-grained control over:
      • Who can invite new members (admins only, all members, specific members).
      • Who can post messages, media, polls, etc.
      • Who can change group settings (name, icon, description).
      • Who can remove members.
      • Who can see the member list (crucial for privacy in some contexts).
    • Group Types:
      • Invite-Only: The default, requiring an invitation link or direct invite.
      • Request-to-Join: Admins approve or deny requests.
      • (Potentially) Discoverable (with caveats): See “Discoverability” section below.
    • Group Tagging/Categorization: Allow users to categorize their groups (e.g., “Family,” “Book Club,” “Project Team,” “Gaming”) for easier organization.
  2. Communication Features:
    • Text Chat: The foundation, with rich text formatting (bold, italics, etc.).
    • Voice & Video Calls: Essential for real-time interaction, with group call capabilities.
    • Media Sharing: Images, videos, GIFs, files (with size limits and potentially expiration options).
    • Ephemeral Messaging: Option to send messages and media that disappear after a set time (user-defined).
    • Polls & Surveys: For quick decision-making and group feedback.
    • Shared Lists & Documents: Collaborative to-do lists, notes, or even basic document editing (like Google Docs, but simpler).
    • Reactions: Emoji reactions to individual messages.
    • Threads: To keep conversations organized within larger, active groups.
    • @Mentions: To tag specific individuals within a group.
    • Scheduled Messages: Allow users to schedule messages to be sent at a later time.
  3. Discoverability (The Hard Part):
    • Direct Invites: The primary method. Unique, expiring invite links.
    • Contact List Integration (Optional & Privacy-Focused): Allow users to selectively see if contacts are on the platform and invite them to groups. Crucially, this should not automatically reveal a user’s presence on the platform to all their contacts. It must be opt-in and granular.
    • “Shared Group” Recommendations (Carefully Implemented): If User A and User B are both in multiple groups together, the platform might suggest other groups User A is in to User B, with User A’s explicit permission. This would be a toggleable setting for both the user and the group. This is a high-risk/high-reward feature.
    • Interest-Based Group Directory (Highly Curated & Opt-In): A very limited, curated directory of groups that explicitly choose to be listed. This would require a rigorous application and review process to ensure safety and prevent abuse. Groups would need to have a clear purpose and strict moderation. This is the most “public” feature, and it would need extremely careful design.
  4. Moderation & Safety Tools:
    • In-Group Moderation: Admins can mute, kick, or ban members. Clear reporting mechanisms within the group.
    • Platform-Level Reporting: Users can report groups or individuals for violating platform-wide terms of service (e.g., harassment, hate speech, illegal activity).
    • Content Filtering (Limited): While respecting privacy, some automated filtering for known harmful content (e.g., CSAM) is essential. This is a complex ethical and technical challenge.
    • Two-Factor Authentication (2FA): To protect accounts from unauthorized access.
    • End-to-End Encryption (E2EE): Crucially important. Messages and calls should be end-to-end encrypted to ensure privacy. This is a must-have, not a nice-to-have.
  5. Monetization (The Other Hard Part):
    • Freemium Model: Basic features are free, with premium features (e.g., larger group sizes, more storage, advanced moderation tools) available via subscription.
    • Group-Level Subscriptions: Groups themselves could pay for premium features.
    • Absolutely NO Targeted Advertising: This would violate the core privacy principle.
    • (Potentially) Paid Groups: Allow creators to charge for access to exclusive groups (like a private Patreon community). The platform would take a cut. This needs careful consideration to avoid scams.

III. Challenges & Considerations:

  • Scalability: Handling a large number of groups and users, especially with E2EE, is a significant technical challenge.
  • Content Moderation: Balancing privacy with the need to prevent illegal activity and abuse is extremely difficult.
  • Discoverability vs. Privacy: The core tension. Finding the right balance is crucial for growth without compromising the platform’s values.
  • Misinformation & Echo Chambers: Private groups can be breeding grounds for misinformation. While direct intervention is difficult (and potentially undesirable), providing resources and tools for critical thinking within groups could help.
  • Legal Compliance: Navigating different privacy laws and regulations around the world.

IV. Potential Success Factors:

  • Strong Community Building: The platform would need to actively foster a culture of respect, trust, and genuine connection.
  • Clear Differentiation: Emphasizing the unique value proposition (privacy, control, intimacy) is essential to stand out from existing platforms.
  • User Education: Helping users understand the platform’s features and how to use them safely and effectively.
  • Iterative Development: Constantly listening to user feedback and adapting the platform based on their needs.

In conclusion, building a social media platform on private group chats is a bold and challenging endeavor. Success would depend on nailing the core principles of privacy, control, and authentic connection, while carefully navigating the complex issues of discoverability, moderation, and monetization. It’s a high-risk, high-reward proposition, but the potential to create a truly different kind of online social space is significant.

ok, here’s something even tougher for you, could you even have this type of thing in the context of AI Agents? or is that too much trying to square the circle? could you have your Knowledge Navigator serve as a proxy in your group chat? or what?

You’ve hit on a fascinating and complex intersection of concepts: private group chats, AI agents, and the Knowledge Navigator idea (which I’ll interpret as a personalized, powerful AI assistant). It’s definitely pushing the boundaries, but it’s not impossible, and thinking through it reveals some very interesting possibilities and challenges. Let’s break it down:

I. AI Agents IN Private Group Chats: The Possibilities

Here’s how AI agents could enhance and function within the private group chat platform we discussed:

  • 1. The “Knowledge Navigator” as a Group Participant (with Permissions):
    • Proxy Presence: Your personal AI agent (“Knowledge Navigator,” let’s call it “Navi” for short) could indeed act as your proxy in a group chat, but with very specific, user-defined permissions. This is crucial. You wouldn’t want Navi to have free rein.
    • Summarization & Catch-Up: Navi could summarize long chat threads you’ve missed, highlighting key decisions, action items, or topics relevant to you. “Navi, summarize the last 2 hours of this chat, focusing on the project deadline discussion.”
    • Task Management: Navi could automatically extract tasks and deadlines from the chat and add them to your to-do list or calendar. “Navi, add any deadlines mentioned in this chat to my calendar.”
    • Information Retrieval: Navi could answer questions within the group chat based on its knowledge base or by searching the web. “Navi, what’s the population of Reykjavik?” or “Navi, find me the best-reviewed Italian restaurant near our office.”
    • Scheduled Reminders & Messages: You could instruct Navi to send reminders or messages at specific times. “Navi, remind the group about the meeting tomorrow at 9 AM.”
    • Drafting Assistance: Navi could help you draft messages, offering suggestions for phrasing or tone. This could be particularly useful in sensitive or complex discussions.
    • Translation: If group members speak different languages, Navi could provide real-time translation within the chat.
    • Sentiment Analysis (with caveats): Navi could potentially analyze the overall sentiment of the chat (positive, negative, neutral) to give you a quick overview of the group’s mood. However, this raises significant privacy concerns and would need extremely careful implementation (see “Challenges” below).
    • Meeting Scheduling: Navi could interact with other members’ Navis (with permission) to find optimal meeting times that work across everyone’s calendars.
  • 2. Specialized Group-Level AI Agents:
    • Moderation Bots (Enhanced): Beyond basic keyword filtering, an AI agent could detect more nuanced forms of harassment, hate speech, or misinformation. This would still require human oversight.
    • Poll & Decision Bots: An AI could facilitate more complex polls and voting systems, including ranked-choice voting or other methods.
    • “Game Master” Bots: For groups centered around games (e.g., D&D), an AI could manage game mechanics, track stats, and even generate content.
    • Shared Resource Management: An AI could track shared expenses, manage a shared calendar, or coordinate tasks within a project-based group.
  • 3. Inter-Agent Communication (The Really Tricky Part):
    • This is where things get very complex. Could your Navi communicate directly with another user’s Navi within the group, without the full conversation being visible to everyone? This opens up a whole new level of potential, but also significant risks.
    • Example: You could tell Navi, “Ask Sarah’s Navi if she’s free for lunch next Tuesday.” Navi would communicate with Sarah’s Navi, and only the result (“Sarah is free at 1 PM”) would be shared with you (or the group, if you choose).
    • Privacy Implications: This would require extremely robust privacy controls and a clear understanding of what information is being shared between agents and how it’s being used.

II. Squaring the Circle: The Challenges

The challenges are substantial, and many revolve around the inherent tension between the power of AI and the core principle of privacy in a group chat setting:

  • Privacy & Transparency:
    • Data Access: What data does Navi have access to within the group chat? Everything? Only messages directed at it? Only messages after it’s been “activated” in a specific conversation? This needs to be crystal clear to all group members.
    • Data Retention: How long is data stored by Navi? Is it deleted when Navi is removed from the group?
    • Transparency of Actions: Group members need to know when Navi is acting, what it’s doing, and why. An “AI activity log” within the group might be necessary.
    • User Consent: Every user in the group must explicitly consent to the presence and actions of any AI agent, including personal agents like Navi. Granular consent settings are essential.
  • Security:
    • Agent Compromise: What happens if a user’s Navi is hacked? Could it be used to spy on the group, spread misinformation, or even impersonate the user? Robust security measures are paramount.
    • E2EE Complications: Maintaining end-to-end encryption while allowing AI agents to function is a major technical hurdle. Solutions like homomorphic encryption might be necessary, but they are complex and computationally expensive.
  • Bias & Fairness:
    • AI agents are trained on data, and that data can contain biases. This could lead to unfair or discriminatory outcomes within the group chat (e.g., a moderation bot disproportionately flagging messages from certain users).
    • Ensuring fairness and mitigating bias in AI agents is an ongoing research area.
  • Control & Agency:
    • Users need to feel in control of their AI agents and their interactions within the group. They shouldn’t feel like the AI is acting autonomously or making decisions without their consent.
    • The “off switch” for Navi needs to be clear and immediate.
  • Complexity & Usability:
    • Integrating AI agents into a group chat platform adds significant complexity. The user interface needs to be intuitive and easy to understand, even for non-technical users.
    • Explaining the capabilities and limitations of AI agents to users will be crucial.
  • Legal and Ethical Ramifications:
    • Who is responsible if an AI agent makes a mistake or causes harm? The user? The platform developer? The AI itself (a legal gray area)?
    • Compliance with privacy regulations (GDPR, CCPA, etc.) becomes even more complex with AI agents involved.

III. A Path Forward (Cautiously Optimistic)

Despite the challenges, I believe it is possible to integrate AI agents into private group chats in a way that enhances the experience while respecting privacy and user control. Here’s a potential approach:

  1. Start Simple: Begin with limited, well-defined AI agent functionalities (e.g., summarization, task management, basic information retrieval).
  2. Prioritize Privacy by Design: Build privacy and security into the system from the ground up. E2EE is non-negotiable.
  3. Radical Transparency: Be completely open and transparent about how AI agents work, what data they access, and how they are used.
  4. Granular User Control: Give users fine-grained control over their AI agents’ permissions and actions within each group.
  5. Phased Rollout: Introduce AI features gradually, starting with a small group of beta testers, and gather feedback.
  6. Human Oversight: AI agents should augment, not replace, human moderation and decision-making.
  7. Ongoing Research & Development: Invest in research on privacy-preserving AI techniques, bias mitigation, and secure agent architectures.
  8. Clear Terms of Service. Have very explicit and easy to understand terms of service and rules.

The key is to approach this with a strong ethical framework and a commitment to user privacy and control. It’s not about letting AI run wild within private spaces; it’s about carefully and thoughtfully integrating AI assistance in a way that empowers users and enhances their ability to connect and communicate meaningfully. It’s a grand challenge, but a worthwhile one.

Mulling The Nick Denton App Mentioned in Ben Smith’s ‘Traffic’

by Shelt Garner
@sheltgarner

So, Nick Denton is tinkering with some sort of social media platform that would incorporate private text chains, according to Ben Smith’s book “Traffic.” I find myself thinking about how you would pull such a thing off. I think it boils down to privacy settings.

What you do is, you set the default of the network to private and only if everyone on the private text chain agrees, do you change the setting of whatever content you want to share to the broader service. Otherwise, the interface would be like a fusion of a texting app and Twitter.

I think that would be a pretty cool app.

Too bad all the money of VCs is going to AI. Oh well. What could have been.

Steal This Business Plan!

I got this from ChatGPT when asked.

Business Plan: Podcast Inspired by Gawker

It can be done, Crooked Media!

Executive Summary:
Our podcast, tentatively titled “GawkCast,” aims to fill the void left by the now-defunct Gawker blog by providing sharp, irreverent, and thought-provoking commentary on culture, media, politics, and current events. Leveraging the legacy of Gawker’s fearless and sometimes controversial approach, GawkCast will target an audience of young, educated urbanites hungry for smart, edgy content. With a diverse range of hosts and guests, we will deliver engaging discussions, interviews, and storytelling that challenge conventional perspectives and spark conversation.

1. Business Description:
GawkCast will be a podcast platform producing weekly episodes, each exploring different facets of contemporary culture, media, politics, and society. The podcast will combine elements of news analysis, opinion pieces, interviews, and investigative reporting, aiming to entertain, inform, and provoke critical thinking among its audience.

2. Market Analysis:
There is a growing demand for podcasts that offer sharp commentary and analysis on current events, pop culture, and societal issues. With the demise of Gawker, there is a gap in the market for a podcast that embodies its fearless and irreverent spirit. Our target audience consists of young adults (18-35) who are highly educated, socially conscious, and digitally savvy. This demographic is known for their appetite for engaging, provocative content that challenges mainstream narratives.

3. Competitive Analysis:
While there are many podcasts in the cultural commentary space, few have the same fearless and boundary-pushing approach as Gawker. However, competitors such as Slate’s “Culture Gabfest,” Vox’s “The Weeds,” and “The Joe Rogan Experience” have established loyal audiences with their unique takes on culture, politics, and current events. GawkCast will differentiate itself by embracing Gawker’s legacy of boldness and irreverence while offering a diverse range of voices and perspectives.

4. Marketing and Sales Strategy:
To build awareness and attract listeners, GawkCast will employ a multi-faceted marketing strategy including:

  • Social media promotion: Leveraging platforms like Twitter, Instagram, and TikTok to engage with our target audience, share episode highlights, and spark conversation.
  • Cross-promotion: Partnering with other podcasts and media outlets with similar audiences to cross-promote episodes and reach new listeners.
  • Influencer partnerships: Collaborating with influencers and thought leaders in relevant niches to promote GawkCast to their followers.
  • Email newsletters: Building an email list to communicate with subscribers, share updates, and highlight upcoming episodes.

5. Operations Plan:
GawkCast will be produced by a dedicated team of producers, hosts, and researchers. The production process will involve brainstorming episode ideas, researching topics, booking guests, recording and editing episodes, and promoting content across various platforms. We will prioritize diversity and inclusion in our hiring practices to ensure a wide range of perspectives and voices are represented in our content.

6. Financial Plan:
The primary sources of revenue for GawkCast will include:

  • Advertising: Selling sponsorships and ad spots within episodes to relevant brands and advertisers.
  • Merchandise: Developing and selling branded merchandise such as t-shirts, mugs, and stickers to fans and supporters.
  • Premium content: Offering exclusive bonus episodes, behind-the-scenes content, and ad-free listening experiences to subscribers for a monthly fee.

7. Growth Strategy:
In the long term, GawkCast aims to expand its audience and influence by:

  • Producing high-quality, engaging content that consistently attracts and retains listeners.
  • Building a strong community around the podcast through social media engagement, live events, and listener feedback.
  • Expanding into other mediums such as video content, live streaming, and written articles to reach new audiences and diversify revenue streams.
  • Collaborating with other media outlets, influencers, and brands to increase visibility and reach.

Conclusion:
GawkCast aims to revive the spirit of Gawker in podcast form, providing a platform for bold, irreverent commentary on culture, media, politics, and society. With a strategic marketing plan, a commitment to diversity and inclusion, and a focus on high-quality content, we believe GawkCast has the potential to become a leading voice in the cultural commentary space.

Why *Isn’t* There A Buzzy Gawker-Like Podcast Covering NYC Exclusively?

by Shelt Garner
@sheltgarner

One of the things I think got me blocked by Gawker founder Nick Denton on Twitter — other than my puppy-dog, obsessive interest in him — was I noticed an old YouTube video of him blathering on about how he had some sort of cohesive vision about Gawker’s inevitable “piviot to video.”

It was all bullshit, of course and nothing came of it.

After I brought a minor amount of attention to the video, it was mysteriously taken down.

Anyway, I still admire Denton a great deal — despite his obvious character flaws — and I thought a lot about him when I was bootstrapping ROKon Magazine in Seoul. I find myself thinking about all of this because I’m reading Ben Smith’s book “Traffic” and I’m learning a great deal about the rise and fall of Gawker.

Flash forward to today and it definitely seems as though podcasting is the new blogging and it’s just about mature. We’re just a few months, of course, away from its demise at the hand of some combination of LLMs and Apple Vision Pro. But, for a brief moment, there’s still a bit of time for someone to do something cool with podcasting.

I say this because there is one niche that hasn’t been filled yet — the buzzy NYC-based podcast. Or, there isn’t one relative to my little corner of the center-Left media bubble. Maybe one exists, and I just don’t know about it.

My favorite photo from the good old days of Gawker.

There’s The Town, which covers LA. There’s The Powers That Be, which covers a huge swath of things, but there’s not a popular, mass appeal NYC-centric podcast that deals with what Gawker covered — the NYC media world.

If one exists, please forgive me. Or, put another way, I’m sure one DOES exist, it’s just not as popular enough for me to know about it. I would try to create one myself, but for where I live and how much work it would involve to zero outcome.

I do have a novel to write, you know.

But I do think Puck and The Ringer should look into it. Or, alternately, maybe Crooked Media could do it and have Jon Lovett run it (though I doubt he would leave LA do to it, even though I suspect it would be tempting to him to get out from under the shadow of Jon and Tommy.)

It is curious, however, that NYC doesn’t have a popular podcast devoted specifically to it, while LA does.

The Vision Thing: Successor To Spy Magazine & Gawker Edition — Julia Fox Would Be Key

by Shelt Garner
@sheltgarner

It is clear to me that all of this is just so much mental masturbation. Even if I somehow stick the landing with the novel I’m writing and it’s a breakout hit success, I would not have the funds necessary to do any of this until I was nearly 60.

Oh well.

But I’m young at heart, so here goes.

As I’ve written before, if I was going to do a successor to Spy Magazine and Gawker, I would make it some sort of podcasting network. And the person I would want to build the snarky podcasting network around would be some like Julia Fox.

Emma Chamberlain

She’s got a knack for generating buzz by just being herself.

A person I would also fixate on would be Emma Chamberlain.

I would be obsessed with Fox in a fun way and with Chamberlain in a snarky way. Chamberlain is a gorgeous young woman, but she would be really easy to tease because she’s so iconic to young people with thin skins.

I think some sort of podcasting network that had a lot of savvy young people as hosts who churned out a number of podcasts a day would be a hit. The vibe I am thinking of would be a snarky, non misogynistic version of Barstool. Something like that, but done in a way that would not drive young, well educated women away.

The goal would be for those types of young women to be in on the joke, once they realized that all the snarky comments about Chamberlain were done in good fun. And I think if the podcasting network was really, really obsessed with Julia Fox’s every twitch that that, too, would be something both men and women would enjoy.

But, again, the Internet of 2024 is very very very very different from the Internet of 2004. Even podcasting is a mature market and media landscape is so diffuse these days that it would be difficult to generate the type of buzz that Gawker did back in the day.

And, yet, the counter argument is that the dynamic that made Gawker so popular — that of media outlet that was totally consumed with the goings on of the media and entertainment elite in NYC that we plebs could enjoy — is still a viable option.

I’m not saying that there aren’t podcasting networks that don’t do some of what I’m talking about. But there’s not ONE network that replicates the vibe of Gawker from 2004. I would want the morning podcast of the network to be something that media professionals streamed every morning on the their way to work, and so on.

But, again, lulz. It’s over. This is the twilight of the type of media I love.

We Need A New Gawker

by Shelt Garner
@sheltgarner

Reading Ben Smith’s book “Traffic” has really riled me up on a daydreaming basis. It seems like with the rise of Xinnals that the time is ripe for a online publication that would follow in the footsteps of the 80s Spy Magazine and the early aughts Gawker.

Something snarky that would take the “cool kids” of media, culture and entertainment down a notch every once in a while.

And, yet, there are a lot — A LOT — of problems with this idea.

One is, lulz, something like a Gawker is quaint and moot in the age of AI. We may all be talking to our Digital Personal Assistant in the metaverse using our Apple Vision Pros and the whole idea of “reading” will be cast aside like cursive.

So, I think this is it. We’re never going to get punk back. We’re never going to have another a late night TV talkshow host who is like a young David Letterman and we’re never going to have another Spy or Gawker.


The economics just aren’t there.

I can tell you one thing, though, if I had the means to at least attempt a startup that was meant to follow in the footsteps of Spy and Gawker, I would do it. But it wouldn’t be as much fun as Nick Denton back in the day, though, cause I would be 20 years older — or more — doing it.

I hate being old.

Learning A Lot About Nick Denton In An Unexpected Way

by Shelt Garner
@sheltgarner

I’m reading Ben Smith’s “Traffic” and am delighted that I’m learning a lot about Gawker founder Nick Denton. But I also realize that I really need to recalibrate my expectations about my future.

While got my emotional knees broken in my mid-30s when I started ROKon Magazine in Seoul, at the same age Denton was starting up Gawker. As such, even if I somehow stick the landing and write a breakout hit novel….I’m not going to have the TYPE of success I always thought I would.

I have to accept that not only would I be in my mind-50s when I’m a published author — even if all goes according to plan — but because I will be so late in life having any sort of measurable success that it will all just not be what I thought I would get when I was younger.

I will get what I want and yet not really get what I want because of how old I am when I get it.

But the book Traffic is pretty good so far. I’m pleased that I’m actually reading all these books I need to read.

The Existential Angst Of Being Blocked By Nick Denton On Twitter

by Shelt Garner
@sheltgarner

They say never met your heroes and it’s pretty clear that I’m never going to meet Nick Denton, the founder of Gawker Media. I’m blocked by Denton on Twitter and I’m completely mortified by the fact. But, alas, I have to admit that he probably has a legitimate reason to do so.

There was a moment in my life when I was pretty obsessed with not just Mr. Denton but Gawker Media. That moment in time is long gone, but the consequences of me pinging Denton all the time on Twitter remains. This situation reminds me of how there was a very influential community publisher who gave me a chance during a dark period in my life…only to realize that I was completely bonkers.

And, yet, at the same time I feel I can only feel so bad about this situation. Denton has a strong reputation as something of a journalistic mentor to young reporters in New York City and if there’s one thing I’m not good at, it’s being mentored by someone.

Fuck that.

Any mentoring of someone involves a certain level of manipulation. And so not only am I too old to be mentored by, I hate being manipulated for any reason.

So, lulz. I suppose if I write a breakout hit novel and I get to be a smug Twitter liberal, maybe I’ll meet Denton at a cocktail party and convince him to unblock me.

TikTok As A Music Discovery Vehicle For The Olds — Madcon’s ‘Beggin’

Me on TikTok.
Shelton Bumgarner

by Shelton Bumgarner
@bumgarls

Editors’s Note:

This is an example of how if I had been a bit more focused and stable (read: less drunk) when I was younger, I probably could be writing for Vox after having worked at Nick Denton’s Gawker Media for a few years. I could be a Blue Check Liberal on Twitter ranting about Brooklyn and smelling my own farts with The New York Times’ Trump Whisper Maggie Haberman.

Anyway, let’s get to the point.

So, I’m old. I’m a middle aged white dude who occasionally dips my mind into the TikTok universe. I’m also a former DJ at an expat bar in Seoul. So when a song of note I’ve not heard of pops up, my ears perk up. Right now, GenZ is obsessed with a song I’d never heard of.

It has a beat and you can dance to it. I really liked the sort of explosive bass line about 20% in. After hearing it on TikTok repeatedly, I finally grew curious. I was afraid it was going to be like that song “I’m Not An Addict” by K’s Choice that I thought was “I’m Automatic” and couldn’t find for 20 years. Thankfully, this was not the case. I found it almost immediately on YouTube. Here’s where things grow even more interesting. The song is actually pretty old. It’s from 2009-2010.

Ok, things are going well. It’s a great deep cut hip-hop song I didn’t know about. It’s a song I love right off the bat. I am likely to listen to it a zillian times over the next few days. Definitely has a poor man’s OutKast vibe to it. It could be a little better in some respects, but it’s a solid song as is.

I did a bit more investigation and lo and behold, it’s a cover.

The original is amazingly great. I hate that I hadn’t heard it yet. It’s a deep cut from the 1960s. It could have been updated either as hip-hop song or a just a general pop rock song with the right producer. It’s very dancable. It needs to have a little bit of a deeper bass for modern audiences, I feel, however. The Madcon cover popular on TikTok does, in fact, fix that problem.

Anyway, maybe I’m stating the obvious, but it seems as though TikTok is a pretty solid discovery tool for the audience. The only problem is, of course, it’s its entirely organic. You never know what song is going to catch the attention of GenZ.

Someone should hire me to start a neo-Gawker wanna be. Sigh.