by Shelt Garner
@sheltgarner
The issue about music videos is they only really had the cultural relevance we imagine they had for a few years in the early 80s. A series of cultural and technological factors caused music videos to have a huge impact on the impressionable minds of young GenXers.
And here we are, with MTV not showing any music videos and you have to really search for such videos.
It is possible that there might be a bit of an uptick in the cultural relevance of such music videos between now and when everything is taken over by AI. There are two possible outlets for this to happen — Tik-Tok and Spotify.
Making music videos organic to either platform, would, in a sense replicate the passive nature of MTV music discovery from back in the day. In a sense. Both platforms have the reach necessary — and connection to youth culture — to give the youngins a sense of what it was like to passively discover new music via MTV back in the day.
But it definitely seems like it’s a narrow window of opportunity — AI is coming.
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