by Shelt Garner
@sheltgarner
There is a real question in my mind about the fate of Hollywood and entertainment in general going forward with the rise of AI generated art. And, yet, there is also a possibility that once mass media doesn’t exist anymore that people with, uhhh, taste…will finally get the mass media that they have not really been getting for ages and ages.
So, imagine a situation where there is no mass media anymore. Everyone gets very, very specific TV, music and movies based on a face scan that determines what mood their in at that specific moment. Instead of paying $25 for a combined Netflix and Spotify subscription, you pay something similar for the right to listen to music that is actually good (relative to you) and watch TV and movies that are good (relative to you.)
Everybody wins, right?
Well, sorta.
If that happens — and I think it will, after we sort out the whole autocracy vs. civil war situation in late 2024, early 2025 — then there will no longer be any form of “shared reality.” By definition, “share experience” of watching the same popular TV show and then talking about it on Twitter will be moot and quaint.
Everyone will be enjoying very, very specific entertainment for the specific mood you’re feeling at that particular moment. Some people will continue to enjoy really bad entertainment, while others will get to watch endless new episodes of, say 30 Rock.
A lot of problems that mass media has at the moment will be solved, even it means that the entire greater Hollywood-industrial complex will in no way, continue to exist.
Do I think that will happen?
I just don’t know.
But it will be interesting to see going forward what happens.
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