by Shelt Garner
@sheltgarner
Let me be clear — I’m just a doofus in the middle of nowhere. No one listens to me. But I’ve known of HBO my entire life and I’m worried about its future. WarnerMedia (AT&T) simply has no idea what the fuck its doing with the brand. Either just call their streaming service “HBO” or call it “Warner+.”
To have this bastard child known as “HBO Max” is to not only confuse the market but degrade the great, great HBO brand mindshare. It just makes no sense, any of it.
In passing, I would note when you’re fighting against the streaming behemoths of Disney+ and Netflix, you probably need to dig a little deeper to catch people’s attention. I know of the simultaneous release decision for big movies on HBO Max…but that seems like a gimmick.
If I was either HBO Max or Paramount+ I would take things to the next level with content and emulate Disney+ by dusting off the old — and rarely seen — back catalogue.
Anyway. No one listens to me.
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