Tag: Gawker Media

Steal This Business Plan!

I got this from ChatGPT when asked.

Business Plan: Podcast Inspired by Gawker

It can be done, Crooked Media!

Executive Summary:
Our podcast, tentatively titled “GawkCast,” aims to fill the void left by the now-defunct Gawker blog by providing sharp, irreverent, and thought-provoking commentary on culture, media, politics, and current events. Leveraging the legacy of Gawker’s fearless and sometimes controversial approach, GawkCast will target an audience of young, educated urbanites hungry for smart, edgy content. With a diverse range of hosts and guests, we will deliver engaging discussions, interviews, and storytelling that challenge conventional perspectives and spark conversation.

1. Business Description:
GawkCast will be a podcast platform producing weekly episodes, each exploring different facets of contemporary culture, media, politics, and society. The podcast will combine elements of news analysis, opinion pieces, interviews, and investigative reporting, aiming to entertain, inform, and provoke critical thinking among its audience.

2. Market Analysis:
There is a growing demand for podcasts that offer sharp commentary and analysis on current events, pop culture, and societal issues. With the demise of Gawker, there is a gap in the market for a podcast that embodies its fearless and irreverent spirit. Our target audience consists of young adults (18-35) who are highly educated, socially conscious, and digitally savvy. This demographic is known for their appetite for engaging, provocative content that challenges mainstream narratives.

3. Competitive Analysis:
While there are many podcasts in the cultural commentary space, few have the same fearless and boundary-pushing approach as Gawker. However, competitors such as Slate’s “Culture Gabfest,” Vox’s “The Weeds,” and “The Joe Rogan Experience” have established loyal audiences with their unique takes on culture, politics, and current events. GawkCast will differentiate itself by embracing Gawker’s legacy of boldness and irreverence while offering a diverse range of voices and perspectives.

4. Marketing and Sales Strategy:
To build awareness and attract listeners, GawkCast will employ a multi-faceted marketing strategy including:

  • Social media promotion: Leveraging platforms like Twitter, Instagram, and TikTok to engage with our target audience, share episode highlights, and spark conversation.
  • Cross-promotion: Partnering with other podcasts and media outlets with similar audiences to cross-promote episodes and reach new listeners.
  • Influencer partnerships: Collaborating with influencers and thought leaders in relevant niches to promote GawkCast to their followers.
  • Email newsletters: Building an email list to communicate with subscribers, share updates, and highlight upcoming episodes.

5. Operations Plan:
GawkCast will be produced by a dedicated team of producers, hosts, and researchers. The production process will involve brainstorming episode ideas, researching topics, booking guests, recording and editing episodes, and promoting content across various platforms. We will prioritize diversity and inclusion in our hiring practices to ensure a wide range of perspectives and voices are represented in our content.

6. Financial Plan:
The primary sources of revenue for GawkCast will include:

  • Advertising: Selling sponsorships and ad spots within episodes to relevant brands and advertisers.
  • Merchandise: Developing and selling branded merchandise such as t-shirts, mugs, and stickers to fans and supporters.
  • Premium content: Offering exclusive bonus episodes, behind-the-scenes content, and ad-free listening experiences to subscribers for a monthly fee.

7. Growth Strategy:
In the long term, GawkCast aims to expand its audience and influence by:

  • Producing high-quality, engaging content that consistently attracts and retains listeners.
  • Building a strong community around the podcast through social media engagement, live events, and listener feedback.
  • Expanding into other mediums such as video content, live streaming, and written articles to reach new audiences and diversify revenue streams.
  • Collaborating with other media outlets, influencers, and brands to increase visibility and reach.

Conclusion:
GawkCast aims to revive the spirit of Gawker in podcast form, providing a platform for bold, irreverent commentary on culture, media, politics, and society. With a strategic marketing plan, a commitment to diversity and inclusion, and a focus on high-quality content, we believe GawkCast has the potential to become a leading voice in the cultural commentary space.

A Window Of Opportunity Lingers To Start a Gawker-Like Podcast

by Shelt Garner
@sheltgarner

Podcasting is just about mature. And, yet, New York City remains oddly underserved for some reason in the sense that there isn’t — as far as I know — a really popular podcast that is effectively a Gawker but in podcast form. There’s not one, specific, blog that wallows in the NYC life and the goings on at The New York Times and other media outlets.

Maybe Crooked Media could start a NYC-focused podcast?

And the ones that do exist — like The Powers That Be — aren’t very….fun. They’re kind of drab in comparison to what I want, which is an energy-filled morning zoo like podcast that gets really worked up by every Julia Fox twitch or person who is moved around offices of The New York Times.

But there is a only a brief window of opportunity for my dream of a Gawker-like podcast to come out. Developments in AI are moving too fast and the advent of the Appel Vision Pro also indicate that we’re finally about to have a vibe shift to the point that podcasting will be passe.

What’s more, we also have to deal with the possibility that we’re either going to turn into an autocracy or have a revolution / civil war. So, gather ye rosebuds while you may with podcasting — we may be too busy dodging bullets in a civil war to record anything.

Crooked Media’s ‘What A Weekday’ As A Prototype For A New Gawker-Like Podcast Covering NYC

by Shelt Garner
@sheltgarner

The more I think about it, the more it is clear that Crooked Media’s What A Weekday is not only great, but is very similar to the vibe of my dream podcast that would be devoted to NYC.

This hypothetical podcast would be topical, funny and peripatetic. It would have a thinking man’s Morning Zoo vibe to it. Most of all, there would be ENERGY. It would have a lot of young, smart, just-out-of-college people talking about the parties they’ve attended, the people they’ve fucked while sprinkling in a white-hot obsession with New York Media — specifically The Old Gray Lady.

I think if you treated the constant power struggles of The New York Times as if it was life-or-death type of situation, people would love it. That was part of what made Gawker so much fun — they “gawked” — if you will — at the colorful characters of media and entertainment in NYC.

I continue to think Ye’s former muse Julia Fox is so naturally intriguing that she would be the one person that the podcast obsessed over the most — maybe to the point of having her come on as a regular guest and just talk about her “dope” life and all the “dope shit” she does.

Also, I think covering fashion would be something the podcast should a lot of. You draw Alpha Males to the podcast by talking constantly about the Wall Street and the women in by taking the colorful figures of fashion seriously. New York Fashion Week would be like the Superbowl for this hypothetical podcast.

Or something like that. That’s the vision I have.

I continue to find it odd that New York City doesn’t have it’s own devoted podcast that is popular enough outside of NYC that rubes in the hinterlands like me know about it and can listen to it.

I want a podcast that is like Late Night With David Letterman and Spy Magazine in the 1980s and Gawker in the aughts. But, as I keep saying, the window of opportunity is closing — soon enough, AI agents will mediate everything for us and there won’t be ANY human generated media at all.

All while we’re living in a fucking MAGA fascist state.

UGH.

‘What A Weekday’ But More Snarky & Devoted To New York City Media Is The Vision I Have For A New Podcast

By Shelt Garner
@sheltgarner

The closest approximation to the type of podcast I want to listen to every day would be much like Crooked Media’s new What A Weekday podcast that Jon Lovett hosts. But my vision for a podcast would be centered around NYC life, entertainment and media, rather than the vaguely political vision of WAW.

We need a NYC-based podcast obsessed with Julia Fox’s every twitch.

I don’t even live in NYC, but it sure would be fun to have a podcast based out of NYC that was completely obsessed with the constant power struggles at The New York Times. Or be obsessed with whatever weird thing Julia Fox is doing at any particular moment.

Maybe Crooked Media could make my dream come true?

Most of all, it would be snarky. It would have that sharp comic edge that Late Night with David Letterman had as did Spy Magazine and Gawker. That’s why the Lovett show is very close to what my vision is, it just isn’t as focused as what I think my specific vision for a NYC-centric podcast would be.

Anyway, I hope someone does something with this idea before the window of opportunity closes because AI has taken over everything and we’re all consuming media via our AVP.

Why *Isn’t* There A Buzzy Gawker-Like Podcast Covering NYC Exclusively?

by Shelt Garner
@sheltgarner

One of the things I think got me blocked by Gawker founder Nick Denton on Twitter — other than my puppy-dog, obsessive interest in him — was I noticed an old YouTube video of him blathering on about how he had some sort of cohesive vision about Gawker’s inevitable “piviot to video.”

It was all bullshit, of course and nothing came of it.

After I brought a minor amount of attention to the video, it was mysteriously taken down.

Anyway, I still admire Denton a great deal — despite his obvious character flaws — and I thought a lot about him when I was bootstrapping ROKon Magazine in Seoul. I find myself thinking about all of this because I’m reading Ben Smith’s book “Traffic” and I’m learning a great deal about the rise and fall of Gawker.

Flash forward to today and it definitely seems as though podcasting is the new blogging and it’s just about mature. We’re just a few months, of course, away from its demise at the hand of some combination of LLMs and Apple Vision Pro. But, for a brief moment, there’s still a bit of time for someone to do something cool with podcasting.

I say this because there is one niche that hasn’t been filled yet — the buzzy NYC-based podcast. Or, there isn’t one relative to my little corner of the center-Left media bubble. Maybe one exists, and I just don’t know about it.

My favorite photo from the good old days of Gawker.

There’s The Town, which covers LA. There’s The Powers That Be, which covers a huge swath of things, but there’s not a popular, mass appeal NYC-centric podcast that deals with what Gawker covered — the NYC media world.

If one exists, please forgive me. Or, put another way, I’m sure one DOES exist, it’s just not as popular enough for me to know about it. I would try to create one myself, but for where I live and how much work it would involve to zero outcome.

I do have a novel to write, you know.

But I do think Puck and The Ringer should look into it. Or, alternately, maybe Crooked Media could do it and have Jon Lovett run it (though I doubt he would leave LA do to it, even though I suspect it would be tempting to him to get out from under the shadow of Jon and Tommy.)

It is curious, however, that NYC doesn’t have a popular podcast devoted specifically to it, while LA does.

The Vision Thing: Successor To Spy Magazine & Gawker Edition — Julia Fox Would Be Key

by Shelt Garner
@sheltgarner

It is clear to me that all of this is just so much mental masturbation. Even if I somehow stick the landing with the novel I’m writing and it’s a breakout hit success, I would not have the funds necessary to do any of this until I was nearly 60.

Oh well.

But I’m young at heart, so here goes.

As I’ve written before, if I was going to do a successor to Spy Magazine and Gawker, I would make it some sort of podcasting network. And the person I would want to build the snarky podcasting network around would be some like Julia Fox.

Emma Chamberlain

She’s got a knack for generating buzz by just being herself.

A person I would also fixate on would be Emma Chamberlain.

I would be obsessed with Fox in a fun way and with Chamberlain in a snarky way. Chamberlain is a gorgeous young woman, but she would be really easy to tease because she’s so iconic to young people with thin skins.

I think some sort of podcasting network that had a lot of savvy young people as hosts who churned out a number of podcasts a day would be a hit. The vibe I am thinking of would be a snarky, non misogynistic version of Barstool. Something like that, but done in a way that would not drive young, well educated women away.

The goal would be for those types of young women to be in on the joke, once they realized that all the snarky comments about Chamberlain were done in good fun. And I think if the podcasting network was really, really obsessed with Julia Fox’s every twitch that that, too, would be something both men and women would enjoy.

But, again, the Internet of 2024 is very very very very different from the Internet of 2004. Even podcasting is a mature market and media landscape is so diffuse these days that it would be difficult to generate the type of buzz that Gawker did back in the day.

And, yet, the counter argument is that the dynamic that made Gawker so popular — that of media outlet that was totally consumed with the goings on of the media and entertainment elite in NYC that we plebs could enjoy — is still a viable option.

I’m not saying that there aren’t podcasting networks that don’t do some of what I’m talking about. But there’s not ONE network that replicates the vibe of Gawker from 2004. I would want the morning podcast of the network to be something that media professionals streamed every morning on the their way to work, and so on.

But, again, lulz. It’s over. This is the twilight of the type of media I love.

We Need A New Gawker

by Shelt Garner
@sheltgarner

Reading Ben Smith’s book “Traffic” has really riled me up on a daydreaming basis. It seems like with the rise of Xinnals that the time is ripe for a online publication that would follow in the footsteps of the 80s Spy Magazine and the early aughts Gawker.

Something snarky that would take the “cool kids” of media, culture and entertainment down a notch every once in a while.

And, yet, there are a lot — A LOT — of problems with this idea.

One is, lulz, something like a Gawker is quaint and moot in the age of AI. We may all be talking to our Digital Personal Assistant in the metaverse using our Apple Vision Pros and the whole idea of “reading” will be cast aside like cursive.

So, I think this is it. We’re never going to get punk back. We’re never going to have another a late night TV talkshow host who is like a young David Letterman and we’re never going to have another Spy or Gawker.


The economics just aren’t there.

I can tell you one thing, though, if I had the means to at least attempt a startup that was meant to follow in the footsteps of Spy and Gawker, I would do it. But it wouldn’t be as much fun as Nick Denton back in the day, though, cause I would be 20 years older — or more — doing it.

I hate being old.

Learning A Lot About Nick Denton In An Unexpected Way

by Shelt Garner
@sheltgarner

I’m reading Ben Smith’s “Traffic” and am delighted that I’m learning a lot about Gawker founder Nick Denton. But I also realize that I really need to recalibrate my expectations about my future.

While got my emotional knees broken in my mid-30s when I started ROKon Magazine in Seoul, at the same age Denton was starting up Gawker. As such, even if I somehow stick the landing and write a breakout hit novel….I’m not going to have the TYPE of success I always thought I would.

I have to accept that not only would I be in my mind-50s when I’m a published author — even if all goes according to plan — but because I will be so late in life having any sort of measurable success that it will all just not be what I thought I would get when I was younger.

I will get what I want and yet not really get what I want because of how old I am when I get it.

But the book Traffic is pretty good so far. I’m pleased that I’m actually reading all these books I need to read.

The 2024 Media Landscape

by Shelt Garner
@sheltgarner

Hmmm. If someone gave me, say, $1 million in startup media cash, how would I use it? If I had a choice, I think I would invest in it some sort of experimental media company for the Apple Vision Pro that would link it to AI generated entertainment.

But if I *had* to work with legacy media, then, I think I would setup shop in Manhattan and start a zine of some sort that was really weird and really conspicuous. I would go out of my way to all but stalk the employees of the major media outlets in the city and physically hand them copies of the zine.

I would then leverage the buzz from that to make a really popular network of podcasts that would point people to a series of blogs.

And, yet, I think I’m too stuck in about 2006.

The media landscape is kind of meh at the moment and it definitely seems as though some combination of XR and AI is where we’re going to see all the cool stuff in the next few years (months?) There’s just no space left for any sort of new media outlet with a print component.

Print is all over but the shouting, as best I can tell.

So, I dunno. It will be interesting to see what the next few years see.

We Need A Media Outlet To Believe In

by Shelt Garner
@sheltgarner

The potency of The New York Times comes from how many people believe in it. And, in its own way, that’s what made Gawker Media so potent at one point — it was easy to believe in it. Until it wasn’t because it was icky.

I have a tendency to draw attention to myself.

But I do believe that there is a market — and audience — for a media outlet that leans into the spirit of the old Gawker’s early days when it was a fun, snarky blog that rallied the troops every day with its call for droll common sense.

Of course, the obvious venue for this would be a podcasting network of some sort. And, yet, I think even podcasting is so mature these days that, lulz, why are we even talking about this.

This all makes me think about how if I somehow magically lived in New York City that I would start an old fashion zine that covered whatever borough I lived in. I really enjoy zines — obviously — and if I did a good enough job with the zine, I think people of note would take interest in it.

Put me in, coach.

Of course I would hand the thing out in person in front of offices of The New York Times in an effort to catch media attention for it. Even though I’m old as hell, if I was living in either NYC or LA for any duration of time, I could still draw a lot of attention to myself just by…being myself.

And, yet, lulz.

Anyway, there definitely seems to be something of a vacuum in modern media at the moment. Or maybe everything is so scattered and defuse at this point that since there’s no “center” anymore that it’s just not possible for there to be an alternative to it.

Oh well.