by Shelt Garner
@sheltgarner
Ok, here’s what’s going on. One of the rallying cries of the MAGA Right is “go woke go broke.” They point to how Bud Lite has lost, like, 20% of its market share for sending *1* promotional beer can to a trans “influencer” for an Instagram post.
And, yet, globally, I’ve seen evidence that overall, Anheuser-Busch has only lost 1% of its market share. What’s more, because of consolidation in the beer market,almost all of that lost market share is going to other beer brands, also owned by Anheuser-Busch!
As such, this is the perfect culture war battle — both sides are right and both sides are wrong — depending on how you look at things — if you ever get into any sort of argument over things.
In short — lulz, nothing matters. And everything sucks.
But I have to say — I am growing more and more alarmed at how Red and Blue are receding away from each other. Something’s gotta give. There is going to come a point where all these macro trends come to a head and God-only-knows what sort of fucked up things will happen.
The greatest country in the world is going to potentially imploded because of ‘vibes.”
