by Shelt Garner
@sheltgarner
It seems as though American pop culture is in the midst of some sort of vibe shift. I’ve been listening to Ben Smith, formerly of BuzzFeed, go on his podcast book tour and I’ve noticed a few things from listening to all of his conversations asking him questions from different directions.
Smith makes it clear that he thinks we’re kind of between media eras at the moment. The thing he kept saying that caught my attention is that people have returned to reading The Drudge Report to “know what’s going on.”
I find that comment intriguing.
Before I continue, let me be clear that months go by before I actually go to a Website and read content. I get all of my information passively via Twitter or through reading the headlines of various email lists I’m subscribed to. And, what’s more, it’s clear that it’s very possible that generative AI is about to revolutionize the EVERYTHING, including journalism.
And, yet, there’s a little part of me that wonders if we’re overdue for a site that would have the personality of The Drudge Report — and serve a similar purpose — but would have a more modern and mass sensibility.
My vision of this site would be something in the tradition of Spy Magazine, Late Night With David Letterman and Gawker. It seems as though if you came out of the gate swinging with a unique, interesting take on the days news that was more than just links that you might — MIGHT — be able to recreate the magic of the snarky 2002-2004 era of the Web.
But it would have to be updated for modern audience expectations. You would have to have not just a blog you updated throughout the day, but a podcast or two as well. The window of opportunity for this venture is pretty small and closing fast because, well, luz, who knows how fast AI developments are going to go in the near term.
And you would have to have the resources to pull this off. So, it’s not like I could just do it on my own, no matter how much I am so delusional to try (if I had the resources to do so.)
But for the rise of AI and the metaverse, I would propose that conditions are there for a Gawker-like blog that was really aggressive in being a place where people would visit when they woke up — or got to work — to know What’s Going On.
And, yet, just as we’re overdue for a third wave of punk….I think my hunch while correct on paper just doesn’t make any business sense. The Web is mature. Apps are mature. AI and the metaverse are zooming towards us at an alarming rate.
So, lulz. My little dream is essentially 20 years too late. I need to go back t omy novel.
