by Shelt Garner
@sheltgarner
Here’s my Christmas gift for plutocrat Mike Bloomberg who apparently craves buying a major newspaper like The Washington Post or The Wall Street Journal — I suggest he disrupt the newspaper business instead.
Why buy one newspaper for a few billion dollars when you could totally transform the way people get their news? What I would do is take the concept of Twitter –or, more specifically the my personal idea that involves cherrying picking the best elements of Usenet and fusing them with Twitter — and give the concept a paid editorial staff.
If I had a few billion dollars to play with, here’s what I would do — I would have a common brand domain name, but each major city across the country would have their own subdomain — nyc.domain.domain and so forth. If you used my idea of the Post being the central element of a new social media startup, that would give you all the space you needed to write a traditional length newspaper story. (I have written a lot about this idea on this blog, so if you’re really all that interested in the UX of my social media daydream just look under “startup” or maybe “Usenet.”)
Anyway, wanting to buy a major America newspaper — when none of them are for sale — seems like a fool’s errand. Now, obviously, if Bloomberg did as I suggested, the entire newspaper industry would fucking hate his guts because the plan would…work.
If you could transition the entire newspaper industry away from print with an app that allowed for long-form newspaper articles in the context of threaded discussions…well, you’ve built a better mouse trap.
