by Shelt Garner
@sheltgarner
So, let’s go through how an advertiser might use this Twitter killer that I’ve come up with. To me, the main appeal of this hypothetical service is you have a lot more freedom in what type of ads you push into the platform because they can pretty much be the same size as a Webpage. AND you have the option of using traditional banner ad sizes within Posts in the system as well.
Groups
Anyone would be able to create a Group about anything you liked. It would be attached to your account ID, which would allow for redundancy, which would allow for scalability. This is a very flexible nature of the service — at least in this specific aspect. You would have to have a robust discovery feature for that to work, of course.
Threads
These would be presented much like a traditional blog inside of a Group. This would allow for huge page-sized advertisement. There would also be a subthread feature which would be pretty cool.
Posts
What would be interesting about this would be you would have inline, collaborative editing like you might find with a Google Doc. You would have, say, six people able to inline edit a Post before a new Post in the Thread is spawned because you would run out of colors.
So, here’s how an advertiser might use my Twitter Killer.
Remember, using their account, they can create as many different Groups as they like about whatever aspect of the service or widget that they’re selling. AND, what’s more, they can control who can Post into the Groups they’ve created.
So, if you were a major advertiser, you could have a variety of Groups devoted to discussion about any number of not just a widget, but an element of a widget that you felt people might really want to talk about. And also remember there would be an Excerpt feature that would work with a Feed feature like you might see with Facebook or Twitter, which would cut through the service to allow people to know when a new Thread or Post was created in Groups they might be monitoring that were run by people they might be monitoring.
This is a far more powerful brand tool than either Reddit or Usenet — or even Facebook, for that matter.
