by Shelt Garner
@sheltgarner
Now, I’m not perfect — far from it. So, it’s possible that this back of the envelope concept is based on some false assumptions. But, it’s just for fun, so here goes.
There are three smaller media companies that seem perfect to glom together into one Big Company — Advance Publications, VOX Media and Penske Media. I don’t know how exactly you would go about it, as in what sequence this new media company would be built, but the idea is interesting.
By combining these three companies, you would have a wide range of publications that kind of inhabit the same mindspace. What’s more, you would have access to the robust online presence of VOX Media. And apparently Advance owns a big chunk of Reddit so that’s something to think about.
These three smaller companies put together would create a real cross platform powerhouse.
But, no one listens to me. So, lulz. It’s just fun to think about.
