by Shelt Garner
@sheltgarner
Tik-Tok has seemingly come out of nowhere to become one of the most popular social media apps in use. I have to confess I use it a great deal and I’m an Old. But Tik-Tok is curious because it’s not nearly as utilitarian as Twitter or Facebook.
It seems to exist solely for the purpose of flinging off memes at an alarming rate. Most of the time it’s mindless fun. And, even more interesting, at least in my experience, it’s something of a “safe space” for attractive young women. If nothing else, it’s a very female oriented app.
What’s more, there’s very limited room for any sort of discussion on Tik-Tok. To the point that it’s rather useless. Though, I have to admit that Tik-Tok’s comment sections are even worse than YouTube’s which is saying something.
But back to the question at hand — why is Tik-Tok so addictive? Some of it is the app really knows its users really well. To the point that I sometimes think it can read my mind, but that’s just bonkers. I will note, however, that there may come a point when it becomes a running gag that instead of wanting some alone time with their boyfriend’s phone, suspicious girlfriends will just want access to their boyfriend’s For Your Page.
It is interesting that apps have devolved to the point that there is zero thinking involved now. Once Tik-Tok figures you out, you see video after video that you, personally, will like. And I think that’s why it’s so addictive. Most of the time, any video you’re pushed by the service is something you’re honestly interested in to the point that you spend way too much time on it because there never comes a point when you say, “Yeah, this is not for me.”
Not that there isn’t the occasional hiccup. Occasionally, I’ll find myself looking at a video that I absolutely hate. But that’s reasonably rare on Tik-Tok.
The successful of mindless Tik-Tok does make one wonder what comes next. I guess it will be something connected to the metaverse.
