by Shelt Garner
@sheltgarner
Not a day goes by now that Tik-Tok doesn’t serve me content that is so narrow, so specific to me personally that it makes me sit up and take notice. Of course, I guess that’s the point. One of the most recent instances of this involved me looking at a model’s video on Instagram where she told people to follow her on Tik-Tok. I thought hard about this for a moment, then was ultimately not interested enough to write her Tik-Tok username down. I did not think anything more about it until that very model popped up in my Tik-Tok feed right on cue. I continue to have a lingering suspicions that it’s at least possible that one of three things is happening.
- Tik-Tok is far more intrusive than we imagine.
If this explains how I saw that Instagram model’s Tik-Tok account after thinking really hard about her, then that’s something that, while aggravating, at least fits within the established computing paradigm. That’s something I can accept. Somehow, Tik-Tok is so intrusive that it was able to monitor my Instagram usage and noticed me pause on the Instagram model’s video telling me to follow her on Tik-Tok. All that’s probably a national security threat, but it’s still not that weird. - Tik-Tok is using hard AI to figure me out.
All this does is take the first option and supercharge it. This takes Tik-Tok’s words about the power of its “algorithms” at face value. All I’m noticing is Tik-Tok’s “algorithms” are so advanced that somehow they are able to infer from my online activity that I would like to follow that Instagram model on Tik-Tok. Again, this is severely troubling from a national security point of view, but it at least doesn’t sound nuts when you tell people about it at a bar. - Tik-Tok is reading my mind in some way
This, of course, is the most bonkers of all the options. But hear me out. What if the reason I go that model’s Tik-Tok account pushed to me so soon after seeing her Instagram post is I thought really hard about it. As such, when I thought hard for a moment about finding a pen to write down her account name, Tik-Tok’s Singularity technology, it’s “digital telepathy” picked up the concept and waited for me to use the service again so it could push me her account. This is, by far, the most dangerous of the three because that would mean the government of China, through Tik-Tok is able to monitor the minds of millions of Americans — many of them children. This also at least, in an abstract way, raises the prospect of an “inception” scenario where the Chinese government could not just monitor our minds, but implant information into them.
Ok, that last bit was pretty insane, even for me. But it felt good to write it. Anyway, which one to I think is the right answer? It’s probably some sort of fuzzy area between 1 and 2. There’s no “soft Singularity” involved, it’s just that existing technology has reach the point where it’s really good at figuring out what’s going on in our minds via available information that we provide without thinking about it. At least, that’s what I hope is going on. If Big Tech really can read our minds, then, well, we’re kind of fucked.
