by Shelton Bumgarner
@bumgarls
It seems to me that traditional blogging is dead. You just could not start a Gawker today, in other words. I noticed that Politico had an article about what does work on the web these days. The article says two metrics are the future: passive consumption and video.
So, I suggest the following: instead of a website, you lean into how people actually consume media these days. You convey the entire article in the headline and a small bite of information. You also have a 2 minute video to go with this. That’s it. That’s the entire article.
How you would make money off of this, I don’t know. The only way I can think of is maybe put a 30 second ad in front of the video. But I do think the general concept would be successful.
