by Shelton Bumgarner
@bumgarls
If I was tasked with saving SnapChat, here is what I would do.
The first feature I would roll out as soon as I could would be robust discovery of people you didn’t know who happened to be proximity to you. So, there would be a feature where by you could see everyone on SnapChat at a bar you were in and you’d be able to “poke” them or something in such a way that they would know you were interested in them. You could then become SnapChat friends and send snaps to each other before you met IRL.
Maybe SnapChat has something like this already I just don’t know about it, but I know if it did have this feature I would be a heavy user of it. (As it stands, I barely use SnapChat, so there could be any number of different features I don’t know about.)
After I did this, I would slowly roll out a whole lost of features that would be difficult for my competitors to implement. Some of this would require the app having a desktop component that it currently doesn’t have. So, I would give people the ability to have live text chat with people as well as recorded video conferencing. I would also figure out a way to bring in many of the concepts of Usenet that made it popular 20 years ago. These changes would not come easy and they would be controversial with the user base, to say the least.
But as it stands, SnapChat is doomed. Instagram is going to kill SnapChat unless it innovates and innovates rapidly, so that’s why I even introduce these concepts at all.
Anyway, that’s just the barest skim of what I think should be done. I may come back to this, depending on my mood.
