by Shelton Bumgarner
@bumgarls
So, the real question is, how would this service that I keep writing about make money?
That is the point of all of this.
I would say the crux of monetizing this service would be the thing that makes it different than Twitter or Reddit on a fundamental level. Neither Twitter nor Reddit gives me the basic ability to have a threaded post that’s an entire page. Because of the distributed system of Usenet, it was nearly impossible to use what could have been a strength in the manner that people wanted to use. Also, the fact that Usenet effectively years before broadband and the modern Web had much to do with it.
So, I guess what I’m saying is, it is quite curious that if you give it some thought, we’ve made a huge step backwards in online discussion in the last 20 years. It’s very curious. I believe if you were to strike with a discussion service that used the concepts of Usenet and IRC in a way designed to make money you could make a huge amount of it. Like, Facebook money.
I say this because if you look at it the way I look at this situation it’s obvious. Imagine a site where you can seamlessly integrate full-page, targeted ads inside online discussion in a manner that people don’t even realize that they’re engaged with it because they’re so interested in whatever is being sold. This is really cool, especially if you work on the assumption that you will, much like Facebook, learn a huge amount about your user base as things progress.
Not that they’re won’t be problems. There probably will be plenty, but if you design a site from the ground up that both wants to be a discussion platform and an advertising platform the engagement will be so high that you would eventually be making money hand over fist. It just makes total sense. The concept I’ve come up with fixes most of the problems of both Twitter and Reddit in a manner that people won’t mind that they’re getting a nearly constant stream of enormous targeted ads.
It’s too bad no one is listening to me and I have no money, can’t code and don’t want to learn. But it’s fun to talk about, that’s for sure.
