An Old Struggles To Understand Bella Poarch’s Tik-Tok Superstardom


by Shelt Garner
@sheltgarner

I’m an old and I use Tik-Tok all the time. One of the mysteries of the service is why some people become superstars. One of the really surreal Tik-Tok stars is Bella Poarch.

Why is this woman famous?

She’s an attractive, apparently personable person who can sing.

But exactly why she, of all people, is so popular on the service is something of a mystery to me. She doesn’t really do anything. She has a very expressive face? She’s a hot brunette? She taps into the browning of America?

If you wanted to get all conspiratorial about it, you could say that Tik-Tok is now in the business of making Gen Z stars out of whole cloth through the manipulation of its famous “algorithms.” I only suggest this because a number of other Tik-Tok insta-stars have mysteriously faded of late.

That’s definitely a scenario ripe for being turned into a novel or movie — the personal consequences when a Gen Z’s stardom mysteriously fades when their video app moves on and they don’t. I guess that sounds more like a Black Mirror episode.