by Shelt Garner
@sheltgarner
I have just enough advertising experience — with is actually very little — to know that a tipping point is going to arrive soon when ad execs might be put in charge of some larger-than-expected ad campaigns because of AI. All we need is a recession.
And I think the moment that recession hits a certain point of contraction, instead of hiring an outside firm to do this or that print campaign, our evil corporate overlords will simply get their own ad execs to use ChatGPT (or whatever) to do it instead.
In fact, I suspect the bleeding edge of professional development for things like newspapers will be to simply train anyone with a brain and some knowledge of advertising to use ChatGPT to shoot out a pretty slick ad campaign.
And as the recession grows more severe, more and more disruption will happen to the advertising industry to the point that whatever comes out the other side won’t be recognizable.
I think coding will go through a similar transformation if there’s a severe recession, but the disruption make take longer to actually kick in because “vibe coding” will only get you so far with mission critical software –at least for now.
