by Shelt Garner
@sheltgarner
While I still struggle to figure out what Elon Musk is up to, I think I may at least have a theory. While in the past a plutocrat would have bought a newspaper, Musk is trying to transform Twitter in a pillar of the Right wing echo chamber, up there with Fox News itself.
As such, he doesn’t really care that center-Left people on the service get fed up and leave for various dumb things he’s thought up to do. He figures that if he can corner the market on Right wing discourse that his fanboys will be so passionate about Twitter — and him — that they will be willing to pay for elements of the service that were once free.
So, if Post or Spoutable is flooded with center-Left refugees, he sees it — from a business standpoint — as something of a luz. Citizen Musk knows how profitable Fox News is and he knows that after the kinks are sorted out that he could make a lot — A LOT — of money from MAGA who may come to see Twitter as a “safe space” for all their hate fueled rage.
At least, that the only explanation I can think of for why Musk is acting so weird and driving half the userbase off the service.