by Shelt Garner
@sheltgarner
Barring me winning the upcoming PowerBall lottery and suddenly having the funds to do all of this myself — all this verbiage on my part about some supposed “Twitter Killer” is just a bunch of bullshit. I can’t code, don’t have any money and absolutely no one listens to me for any reason — even when I’m right.
But, as I like to say, “Cool things happen when people listen to me.”
As such, there is a very, very narrow opportunity for someone to eat Twitter’s lunch with a better mousetrap. The length of time this window will exists depends a lot on things no one can predict — specifically if users will flee Twitter because Elon Musk alienates them.
In general, I’m not prepared to bet against Musk. He’s very problematic for variety of reasons, but he definitely gives off a Steve Jobs vibe. So, it could be that all this alienating zaniness on his part is simply Steve Jobs in his post-Apple NeXt era and he’ll manage to save what seems to be a social media service at risk of freefall and we’ll all feel bad that we doubted him.
There are two not-so-great endgames for Musk.
One is, Twitter really does crash and burn, with the vast majority of not-insane MAGA people leaving the platform altogether. The other is that something similar happens, just on a far more nuanced basis.
In either case, if you were able to actually implement my fantastical Twitter Killer within the next six months or so, you might be able to grow it exponentially.
