by Shelt Garner
@sheltgarner
A few years ago, I was really into a video service called Blab. It had a lot of technical problems and obviously was simply a vanity project for the guy who was funding it. It featured four live video boxes for a video conference experience and, most of all, it featured discovery. In hindsight, it’s discovery feature was both a boon and an existential bane.
The reason is — there came a point when the very thing that attracted me to it, the ability the randomly meet new people, was also it’s biggest flaw. The reason: trolls were using the discovery feature to randomly destroy things and make life hell for other users.
And, yet, looking back, it is becoming more and more apparent that the Blab project was far more prescient than one might otherwise imagine. With the rise of Tik-Tok among GenZ, it’s very easy to imagine a situation where Tik-Tok could crush Facebook if it added some sort of four-box social aspect to it, maybe even with discovery.
But Tik-Tok would have to be very, very careful about how they implemented this. It’s possible to do, but they would have to roll out the ability for four people to talk to each other live on video via a video conference very slowly and deliberately.
If you threw it some sort of discovery, there are a number of different ways Tik-Tok could destroy Facebook. One, people could make a lot of new friends via the discovery feature as random people appeared in one of the four video screens. You could have ad hoc dating services added. The list goes on.
And, yet, at the moment, this only works in the abstract. As my personal experience with Blab proves, people are assholes and in practice rolling out any Blab-like features would likely only destroy Tik-Tok.
It’s fun to think about, however.
