by Shelt Garner
@sheltgarner
If anything can give us some insight into what “cancel culture” is — and isn’t — it’s the gradual decline of Victoria’s Secret. This legacy brand is very much a creature of the pre-‘cancel culture’ morality, so its decline in popularity is a helpful tool on that particular social front.
I’m male and of just the right age for Victoria Secret to be taken for granted as socially acceptable quasi-soft porn that takes the beauty pageant concept one step further. But the brand has had a lot problems of late, both internally and with women’s shifting self-perception.
I would prefer that we could come to some sort of middle ground whereby Victoria Secret could continue to do its pre-2020s thing in peace for people who enjoy it, but that’s not to be. That ship has sailed and now the whole endeavor is probably going to tank because “the center has not held.”
It’s difficult to sell the concept of Victoria Secret to wealthy women in major metropolitan areas when they’ve moved on to buy a Pelton or whatever. Or, put another way, in the public sphere at least, the Victoria Secret ideal is seen as an attack on the vast majority of women who don’t look like that. I’m obviously not a woman, but just casually observing things, it seems as though macro things are afoot that are leading us to a New Era — one without Victoria’s Secret.
But I will note that if you look at the broad swaths of human history, things don’t go in a straight line. Sex with always sell and all it would take is a Second American Civil War and we might come out the other side (if, thankfully, the Good Guys win) with a whole different set of priorities than we do right now.
I’m really pushing it with that bit of speculation, however. Just like how good movies and rock music have apparently faded into oblivion, so, too will Victoria Secret join them soon enough.
